As the release date for "I've Been Deader," a near perfect blend of horror and comedy, draws near, I need to choose a book cover, as well as the selling price. The former is not too difficult.
The price is a different matter. Anyone who has self-published knows how cheap virtual readers are when it comes to debut novels (not you guys, you guys are all generous to a fault; it's those other readers I'm talking about). Very few novels get downloaded if they sell for more than a buck fifty. People will spend up to $20.00 on a cheap thrill by the Lincoln Tunnel, but God forbid you ask them to pay $5.00 for a novel that is going to change the entire publishing industry and, dare I say, the world.
I keep hearing stories about some woman who made fourteen billion dollars or something after self-publishing her books, but I don't give the story much credence. It's like those rumors a few years abo about the McDonald's that sold McRib sandwiches all year long. Everyone knew someone who was there, but no one ever actually found the place.
In the end, I know I'll have to suck it up and list "I've Been Deader" for .99 cents. Later, when all my minions have purchased a copy, I'll up the price. Which is my way of saying, buy early.